To ensure sustainable tourism development and increase awareness of Georgia, as a unique tourist destination, on the international market. To continue increasing the number of tourists, directly impacting the development of the country’s economy.


Georgia is one of the most unique tourist countries in the world. We aim to help visitors discover its diversity and richness, leaving them with a lasting desire to return.


Developing Georgia’s brand and positioning its tourism industry on the international market; increasing Georgia’s competitiveness with similar tourist markets; market share growth; infrastructure development; improvement of the service sphere; education quality enhancement; attracting investors; and promoting the local private sector through effective partnership and cooperative development.


The Georgian Delegation Participates in the United Nations World Tourism Organization Executive Council Session

Mariam Kvrivishvili, Deputy Minister of Economy and Sustainable Development of Georgia, and Maya Omiadze, Head of the National Tourism [...]

Azerbaijani Media Representatives Explore Georgia’s Tourism Potential

The National Administration of Tourism of Georgia hosted journalists and photographers from highly-rated media outlets in Azerbaijan. Foreign [...]

Bakuriani to host the World Cup Ski Cross

We’re happy to announce    2021’s world cup of mountain sports will be held in Bakuriani, Georgia! 26-28 Feb – Ski cross; 3-5 [...]

Public Information



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