To ensure sustainable tourism development and increase awareness of Georgia, as a unique tourist destination, on the international market. To continue increasing the number of tourists, directly impacting the development of the country’s economy.


Georgia is one of the most unique tourist countries in the world. We aim to help visitors discover its diversity and richness, leaving them with a lasting desire to return.


Developing Georgia’s brand and positioning its tourism industry on the international market; increasing Georgia’s competitiveness with similar tourist markets; market share growth; infrastructure development; improvement of the service sphere; education quality enhancement; attracting investors; and promoting the local private sector through effective partnership and cooperative development.


ტურიზმის ეროვნული ადმინისტრაცია ახალ პროექტს იწყებს

პროექტი მიზნად ისახავს სუვენირების, როგორც ქვეყნის ტურისტული პროდუქტის განვითარებას. ტურიზმის ეროვნული ადმინისტრაციის ხელმძღვანელი მაია ომიაძე [...]

Renowned chef Jamie Oliver visits Georgia on a gastronomic tour of the country

Jamie Oliver has arrived in Georgia to help promote the country’s delicious gastronomic cuisine in an initiative spearheaded by the [...]

Georgian National Tourism Administration retrained up to 2,000 representatives of the sector

This year, to support the private sector’s development of service quality, Georgian National Tourism Administration retrained up to 2,000 [...]

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