The Georgian National Tourism Administration (GNTA) attended Jata 2016, Tokyo, Japan, an international tourism exhibition and fair, in which they presented several Georgian tourist agencies: Visit Georgia, Caucasus Travel, Concord Travel, Sakura, Georgia En Route, Georgian DMC and Explore Georgia. The Tourism and Resorts Department of Adjara also participated in the exhibition.

During the three day event visitors to the fair had a chance to taste Georgian wine and other Georgian products. Presentations showcasing the Georgian tourism industry where also made, while the Georgian stand featured in the local news.

1,161 companies from 141 countries participated in the fair.