Digital Marketing - Tbilisi

A three-day training course on Digital Marketing was held by the National Tourism Administration. The course was conducted by Montserrat Penaroya, an international trainer and consultant from the World Tourism Organization. The training covered the following topics: the role of the SOSTAC methodology in digital marketing, trends in the tourism industry, new tourism market segments in the digital industry, competitor analysis and organizational benchmarking, SWOT analysis, management of Google Analytics 4, defining KPIs (Key Performance Indicators) for the organization (marketing performance indicators), and more

Tbilisi 03.05.2023 - 05.05.2023